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How to identify my community among my followers

Identifying your community among your followers involves observing and engaging with your audience to understand who they are, their interests, preferences, and feedback.

You can do this using quantitative or qualitative analysis.


In addition to delivering data about your content, using social media data analysis tools can help you better understand your audience. For example, clicks on your profile, demographics, engagement rates, gender, audience growth, and age of users following your page. It is still possible to analyze the time and days when your audience is most active on the platform.

Some tools available to do it (free or paid):

  • Instagram Insights
  • Audience Insights (TikTok)
  • Squarelovin
  • Metricool
  • Iconosquare
  • Sprout Social
  • Analisa.io


One effective way for identify your community is by conducting polls, Q&A sessions and ask for feedback using quotes like “I wanna know more about you!”. By analyzing the responses, you gain insights into your audience’s preferences, needs and interests.

Pay attention to recurring themes, questions, and comments to understand who is engaging with you. Additionally, you can engage in direct conversations, respond to comments, analyze your inbox, review old comments, messages and requests to build a persona (your ideal/real follower) to, then, create more targeted and engaging content that will resonate with them.

Building a personal connection and fostering meaningful interactions will help you establish a dedicated community of followers.